The Year of Customer Profitability
What retailers can learn from 2018 to improve profit performance in the year ahead.

DynamicAction Retail Index: 2018 Year in Review & 2019 Outlook report analyzed $5.7 Billion in online consumer transactions in North America to uncover leading trends that most significantly impacted retail performance in 2018 around promotions, margin impact, customer acquisition, shipping, marketing spend, returns and inventory*.

A few key findings include:

  • Retailers upped marketing spend by 32% but attracted 6% fewer new customers.
  • Orders placed on promotion were down 2% however, margin
    impact was up nearly 4%.
  • Retailers made positive strides with a 43% decrease in unsold
    stock and 22% increase in inventory value.

Download the DynamicAction Retail Index: 2018 Year in Review & 2019 Outlook Infographic to preview the full Index results including an in-depth review of the key trends, guidance for 2019 and how the data supports the case for anchoring your 2019 strategy in customer lifetime value and business profitability in order to truly succeed in the year ahead.

*YoY 2017 vs 2018.

2018 Retail Index - Landing Page Image v2

A few of the leading retailers using DynamicAction to make faster, more profitable decisions

Hawes Curtis


Dxl Mens Apparel



Mens Warehouse


Cole Haan

My Optique Group

Eddie Bauer

Miles Kimball



Sport Scheck

Shoe Carnival


“With DynamicAction’s solution, DXL will gain the ability to unify our organization by analyzing all data points across channels to deliver a personalized brand experience. By understanding and leveraging our customer’s connected behavior, DXL will be able to continue building customer loyalty by ensuring every touchpoint delivers an enhanced experience for our customer.”

Sahal Laher

Sahal Laher

Former Chief Digital Officer and CIO at DXL

Destination XL Group

“Using DynamicAction was like walking into a dark room with a very bright torch.”





Kelly Helthall

Kelly Helthall

VP, E-commerce & Digital Marketing

Men's Wearhouse