Brooks Brothers identifies $2.3 million in sales opportunity with DynamicAction

With over 300 stores and distribution worldwide, Brooks Brothers had ambitious growth plans that focus on their digital channels as well as expanding into new markets. They felt that by having a full picture of their business—across merchandising, marketing, operations and finance—they could more easily focus their teams to grow more quickly.

Brooks Brothers quickly partnered with DynamicAction to help them find the profit potential across their business. With DynamicAction, Brooks Brothers was able to:

  • Identify $2.3 million in sales opportunity
  • Collaborate across teams to help reduce “analysis paralysis” 
  • Modify their purchase plans on core product categories to better meet demand 

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Within the first week of using DynamicAction, Brooks Brothers identified more than $2 million in sales opportunity. Find out how.

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