Customer Benchmark Assessment

Are you meeting the industry standards for optimal customer profitability?

Every retailer should perform regular benchmark assessments to ensure their business is able to meet financial targets and can optimally deliver on customer demands.

Our Customer Benchmark Assessment allows retailers to compare and measure their business against retail benchmarks from the DynamicAction Retail Index - an analysis of more than £8 billion in consumer transactions globally that is utilised by retailers across the world, as well as Internet Retailing, Bloomberg, and the Wall Street Journal, to understand shifting consumer behaviour, retail trends and opportunities.

The Customer Benchmark Assessment provides a customised analysis of the Index data that is specific to your unique business. Retailers can discover how they are performing against the most critical trends and metrics that drive customer profitability – including promotions and impact on margins, customer acquisition/retention, shipping, marketing spend, returns and stock optimisation.

Please complete the form to receive a complimentary assessment.

A few of the leading retailers using DynamicAction to make faster, more profitable decisions












“With DynamicAction’s solution, DXL will gain the ability to unify our organization by analyzing all data points across channels to deliver a personalized brand experience. By understanding and leveraging our customer’s connected behavior, DXL will be able to continue building customer loyalty by ensuring every touchpoint delivers an enhanced experience for our customer.”

Sahal Laher

Sahal Laher

Chief Digital Officer and CIO at DXL

Destination XL Group

“What struck me was that DynamicAction told me so clearly where we are missing opportunities. With any other tools on the market, it is almost impossible to narrow down where to focus, what to fix, or where we could grow more. Everything else I saw in the market was a fancy dashboard… but what do I do with that!? Data is data, results are results…. But if you can’t do anything with it, how does that help your business? DynamicAction does exactly what it says… it gets my team to action. It empowers my team to understand and grow our customers and to grow our business in ways we couldn’t imagine when we first began this partnership.” 

Jennifer Heim

Jennifer Heim

General Manager

Miles Kimball